Success Subtext
Last updated: 12 September 2026
This policy explains how we collect and use personal data, why we do so, how long we keep it, and what rights you have.
Success Subtext is a trading name of Jags Journey Limited. It is a brand name, not a separate legal entity.
Jags Journey Limited is registered in England and Wales, company number 16500772. Our registered office is Union House, 111 New Union Street, Coventry, West Midlands, United Kingdom, CV1 2NT.
We are the data controller for the personal data described in this policy. That means we decide how and why it is used, and we are responsible for it.
We are registered with the Information Commissioner's Office, ICO registration number 09910344710.
You can contact us about anything in this policy at jag@successsubtext.com.
This policy applies to personal data we process through our website at successsubtext.com, our courses and coaching programmes, our emails and marketing, our webinars and masterclasses, our forms, quizzes and questionnaires, our booking and payment processes, our messaging and support channels, and our interactions on social media.
We may obtain personal data:
Depending on how you interact with us, we may process:
Not all of this is collected from every individual. What we hold depends on what you provide and how you engage with us.
Payments are processed by third party payment providers. Where a payment provider holds payment card details, those details are handled directly by that provider in accordance with its own terms and privacy policy.
We may process the information needed to take payment, administer your purchase, issue invoices, maintain accounting records, and comply with our legal obligations.
We use email marketing and form systems to communicate with people who have asked to hear from us and to administer our programmes.
These systems may store information that you voluntarily provide through forms, questionnaires, quizzes, sign up processes and communications. This may include your professional level or stage, role, career stage, goals, preferences, questionnaire responses, and any other information you choose to give us. Not every field applies to every person.
Information you provide in this way may be used to communicate with you, to understand what you need, to group or personalise our communications where appropriate, to provide relevant information, to improve our services, and to administer our programmes.
We do not require a telephone number in order for you to participate.
If you choose to provide one, we may store and process it for purposes such as communication, booking, programme administration and customer support.
Where messaging support forms part of a programme, communication may take place through messaging services that we offer from time to time, which may include Telegram.
Use of a messaging platform is voluntary. Where you use one, relevant personal data and the content of your communications may be processed through that platform, and that platform operates under its own terms and privacy policy.
We will not require you to obtain or use a personal telephone number belonging to us in order to participate.
The platforms we use may change.
You may contact us, or interact with our content, through social media platforms.
Where you do, we may process the information contained in those interactions for communication, responding to enquiries, customer support, marketing and relationship management.
Social media platforms operate under their own terms and privacy policies, and we do not control how they process your data.
Relevant calls and sessions may be recorded, transcribed, summarised, or processed using AI enabled tools. This may apply to one to one coaching calls, diagnostic calls, group coaching sessions, webinars, masterclasses and other relevant sessions.
Where this applies, it may be used to deliver the service, to maintain notes, to follow up with you, to understand your context, to provide coaching, to produce summaries, to improve how we deliver our services, and to make relevant recordings or resources available to participants.
Where we use them, third party recording, transcription, AI notetaking or summarisation tools may process the content of a session, including what participants say. Those providers process the data under our instructions or under their own terms, as described in section 15.
Where a session is being recorded, we will make that clear at the time.
Recordings and related materials are retained for as long as reasonably necessary for the purposes above.
Some information is treated as special category data under data protection law, including information about health, disability, religion or belief, or trade union membership.
We do not ask for this information, and you should avoid providing sensitive information unnecessarily.
Where you voluntarily provide it, for example because it is relevant to your circumstances in a coaching conversation, it may be processed where this is lawfully permitted and where appropriate safeguards apply.
| What we do | Lawful basis |
|---|---|
| Provide the programme you purchased, including access, sessions, support and communication about it | Performance of a contract |
| Take payment, administer purchases and issue invoices | Performance of a contract, and legal obligation |
| Maintain accounting and tax records | Legal obligation |
| Deal with a refund request, complaint or dispute | Performance of a contract, legal obligation, and legitimate interests |
| Send marketing emails and other marketing communications | Consent, or legitimate interests where you are an existing customer and we are telling you about similar services |
| Administer forms, quizzes, questionnaires, applications and bookings | Consent, or performance of a contract or steps taken at your request before entering a contract |
| Understand how our content and programmes are performing, and improve them | Legitimate interests |
| Record, transcribe or summarise sessions as described above | Performance of a contract, and legitimate interests |
| Publish a testimonial that identifies you | Consent |
| Keep records of permissions and communications | Legitimate interests, and legal obligation |
| Protect our business, our systems and our intellectual property | Legitimate interests |
| Process special category data that you voluntarily provide | Explicit consent, or another condition under data protection law where one applies |
Where we rely on legitimate interests, we have considered whether those interests are outweighed by your rights. You can ask us about that assessment, and you can object, as set out in section 18.
We send marketing communications to people who have asked to receive them, and to existing customers where we are telling them about services similar to those they have purchased.
Every marketing email includes an unsubscribe link. You can also email us at jag@successsubtext.com and ask to be removed, and we will action it.
Unsubscribing from marketing does not stop the communications we need to send you to deliver a programme you have purchased, such as access details, session information and materials.
Where you unsubscribe, we may retain a record of your email address for the purpose of ensuring that we do not contact you again.
We do not set analytics or advertising cookies on our website.
Cookies that are strictly necessary for a page, a login or a purchase to function may be used. These do not require your consent.
Some pages may include content embedded from a third party provider, for example a booking or scheduling tool, or a checkout or course platform. Where you use embedded content of that kind, or follow a link to a provider's own site, that provider may set its own cookies and will present its own notice and choices. That processing is governed by the provider's own cookie and privacy terms, and we do not control it.
If we introduce cookies that are not strictly necessary, we will only do so where permitted by law, and where consent is required you will be given the opportunity to make or change your choice.
You can control cookies through your browser settings, although parts of a site or an embedded tool may not work properly if you block them.
We use third party providers to operate the business and deliver our programmes. Depending on the service, these may include providers of payment processing, email marketing, course and membership hosting, digital product delivery, webinar and video conferencing, scheduling and booking, quizzes and forms, document and file storage, messaging, social media messaging tools, design tools, AI, transcription and meeting note services, and virtual assistant or other professional support.
Where a provider processes personal data on our instructions, it does so under a contract that requires it to keep the data secure and to use it only for the purposes we have specified.
Not every provider acts solely on our instructions. Some, including payment providers and social media platforms, determine their own purposes for parts of the processing and act as independent controllers in their own right. Where that is the case, that provider's own privacy terms apply to its processing, and we do not control it.
We may also share personal data with our accountant and professional advisers, and where we are required to do so by law or in connection with a legal claim.
The providers we use may change from time to time. Not every provider is used for every purpose.
If our business is transferred to another party, personal data may transfer with it.
We do not sell personal data.
Some of our providers operate outside the United Kingdom, and personal data may therefore be transferred internationally.
A transfer of personal data outside the UK is known as a restricted transfer. Where we make one, we take steps to ensure that it is lawful, by relying on one of the following:
You can ask us about the safeguards that apply to a particular transfer by emailing jag@successsubtext.com.
We keep personal data for as long as is reasonably necessary for the purposes for which it was collected, including contractual, legal, regulatory, accounting, operational and legitimate business requirements.
When personal data is no longer required, it is deleted or anonymised where appropriate.
Under UK data protection law you have the right to:
These rights are subject to the exceptions and conditions in data protection law, so there are circumstances in which we may not be able to action a request in full. Where that happens, we will explain why.
To exercise a right, email jag@successsubtext.com. We will normally respond within one month, subject to any extension permitted by law. We may ask you to confirm your identity first.
If you are unhappy with how we have handled your personal data, please tell us so that we can try to put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk, by telephone on 0303 123 1113, or by post to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Success Subtext is intended for adults and working professionals. It is not directed towards children, and we do not knowingly collect personal data from them.
We use appropriate technical and organisational measures to protect personal data, and we keep these under review.
No transmission over the internet can be guaranteed to be completely secure.
We take steps to identify and respond to personal data breaches.
We will notify the Information Commissioner's Office where required by law to do so, and we will inform affected individuals where the law requires that.
We may update this policy from time to time to reflect changes to our business, our technology, our services, our data processing arrangements, or legal requirements.
The version in force is the version published on this page, and the date below shows when it was last updated.
Jags Journey Limited, trading as Success Subtext
jag@successsubtext.com
Jags Journey Limited, trading as Success Subtext. Registered in England and Wales, company number 16500772. Registered office: Union House, 111 New Union Street, Coventry, West Midlands, United Kingdom, CV1 2NT. Contact: jag@successsubtext.com. Registered with the Information Commissioner's Office, ICO registration number 09910344710.